Learn how subtle changes in presentation structure and psychology-based framing techniques helped close a multi million deal easily.

A renewable energy startup had been pitching to a hospital chain for 3 months. Their product was solid—but the presentation felt too technical, too overwhelming, and lacked emotional resonance.

We stepped in to rework the presentation using framing psychology and personality insights.

Here’s what changed:

We flipped the pitch from “What we offer” to “Here’s what you risk losing every month without this switch”

Used choice architecture to frame the proposal as limited-time access to subsidies

Tailored the visuals to align with the personality style of the CFO (data-driven, skeptical) and the COO (value-driven, empathetic)

By the end of the meeting, the board didn’t ask “what’s next”—they said “let’s sign now.”

> Emotional relevance + personality insight = presentation that converts.

Is your pitch *technically correct but emotionally flat*?

We help you translate your product into decisions your clients can say yes to.