Discover how choice architecture transformed a complex B2B deal negotiation into a win-win outcome for a growing tech firm A fast-growing B2B SaaS company had been trying to close a large-scale software licensing deal with a retail chain for over 4 months—without success. The problem wasn’t the product. It was decision paralysis on the client’s … Continue reading How We Helped a B2B Tech Firm Close a Stalled Deal Using Choice Architecture